Specialized moves to gender neutral frame platform

Based on internal fit data, they see no reason for women-specific bikes

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Specialized moves to gender neutral frame platform

Specialized has dropped the Ruby from its line, instead contending that its new Roubaix is the right bike for both men and women.

Editor’s Note: This post was written by RoadBikeReview contributor Willa Williford. All photos are courtesy Specialized.

One conspicuous absence at the Specialized Roubaix launch was the Ruby, the women specific analog for the past decade. Specialized is making the argument, based on data compiled from their Retül fit system, that there is likely more variation between athletes of the same gender than between male and female athletes. As a result, the Roubaix will now be a gender-neutral frame platform, or as one person said, “Ruby took his name.”

This reviewer, a 5’7” woman who rides a 54cm frame, is embracing the shift. Coming of age as a cyclist in the late 1990s and early 2000s, my approach was, “Find the best gear you can afford and hope it comes in men’s extra small.”

Get up to speed with the newest iteration of the Specialized Roubaix.

Specialized moves to gender neutral frame platform

There is no “shrinked and pinked” version of the new Specialized Roubaix.

As more women-specific products entered the cycling market, I welcomed the recognition of women as an emerging market and the increased choices. But over time, the “shrink it and pink it” ethos began to grate. I struggled with the sneaking suspicion I was getting a lesser product for the same price, or that I was making some sort of political choice if I just preferred the men’s version. My hunch was that separate was not equal, especially with the strong male legacy of cycling and the continued focus on the celebrities of the male peloton. And, I don’t love pink that much.

Hats off to Specialized for their commitment to stop inventing a difference where there may not be one (bike frames, shoes), and for investing research and development to create good products for men and women where there may be a difference (saddles, chamois). Ideally, this approach will create additional bandwidth to focus on greater choices for people of all shapes, sizes, abilities, and financial means. Let’s grow beyond our white, male roots.

Specialized moves to gender neutral frame platform

The right bike for each individual rider, reasons Specialized, is not a function of gender.

One caveat to my endorsement of the “beyond gender” approach: Our sport and our industry still have so far to go with regard to equality for women. I’m concerned it could revert to the old assumption “all bikes are for men.”

Visiting the Flander’s Cycling Museum and the Roubaix Velodrome during the recent press launch of the new Specilaized Roubaix, I saw nothing that would inspire a young girl to see herself and her future reflected in the depiction of cycling’s past. Anytime I put on a number plate, my field is a fraction the size of the men’s. And, it’s an old song, but it probably bears repeating: The female athletes at the top of our sport have far fewer race opportunities, less financial support, less media coverage, etc.

Specialized moves to gender neutral frame platform

Everyone — man or woman — will appreciate the new Roubaix’s smooth ride.

My long-term hope: Great bike choices for everyone, diverse participation, and equal prize money and sponsorship. Maybe I should throw world peace on that list, too? Probably. But for now, let’s hope Specialized’s move away from gender specific frames will aid in moving the industry towards more choices and opportunities for women.

Head over to www.specialized.com for more details on the new Roubaix.

About the author: RoadBikeReview

RoadBikeReview.com is an online community of cyclists who share a passion for the sport. Visitors of the site regularly purchase gear to upgrade their bikes, share inspiring photos of rides, and keep up to date with the latest industry and technology news. Which products perform best? Where to buy them? Where to ride? How to ride better? Cyclists come to RoadBikeReview.com for the answers.


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  • Rick Hutchison says:

    Having checked the sizing on the new Roubaix I find they don’t
    make a frame small enough for a number of woman riders I know.
    Discontinuing the women’s specific frame is just a cost saving exercise
    and, then using a typical Specialized marketing ploy, spin it as positive…

  • Michael says:

    Good reading all the way up to “white, male…” Offensive. White men are generally becoming very tired of having our race and gender viewed as a negative and held against us. This divisiveness that non-whites, non-males keep throwing out there is simply getting very old.

    There’s nothing wrong with being white, nor male.

    • Ridwan says:

      @Michael: There isn’t; but there also isn’t anything wrong in pointing we need to ” grow beyond our white, male roots.” As, we should. Grow beyond a single demographic, to include more.

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