Pescadero, CA – Last week, Team TIBCO and Specialized Bicycles teamed up for a group ride with attendees of the TIBCO Users Conference (TUCON) 2011 in Las Vegas. Each rider was provided with a pro-level, Specialized bicycle to demo, along with a goodie bag of products from the team’s partners, such as Rudy Project sunglasses, DeFeet socks, FRS products and Peet’s coffee.
“TIBCO has been a major supporter of our team for the past six years,” said Linda Jackson, founder and owner of Team TIBCO/To the Top. “TIBCO was offering a golf outing to their partners, but we wanted to show our appreciation by leading a group ride for their conference participants.”
It turned out that no one signed up for the golf outing, and the group ride quickly sold out. There were 35 TIBCO partners participating, and 50 more on the waiting list. As Randy Komisar stated in the New York Times , “Cycling is the new golf.”
The group met at 6:30 a.m. to beat the Las Vegas heat and headed to Red Rock Canyon National Park for either a 14, 28, or 42-mile ride, depending on each rider’s level. Specialized fitted each participant to ensure proper frame size and saddle height for their demo bike, and Team TIBCO members Jo Kiesanowski and Jennifer Wheeler gave a quick lesson on shifting to some, as many had never ridden road bikes before.
Once the cyclists were properly fitted, the varying groups took off around the park, enjoying the magnificent views of the Red Rock Canyon and their Specialized equipment.
One rider, Donald Hassett from South Africa, said, “I ride a mountain bike at home, so I was surprised how comfortable the road bike was comparatively.” Another more avid road cyclist, Andre Lahouter, said the SRAM-equipped S-Works Tarmac was like riding the “Rolls-Royce” of bikes because of its light weight and responsiveness.
Overall, the riders expressed what a great opportunity it was to talk with pros and meet others who share a love of cycling. Leandro Hernandez, Vice-President TIBCO Latin America, said, “I just love meeting people from different walks of life, so riding with and talking to the pros was such a treat for me.”
The feeling was reciprocated by Team TIBCO. “It was awesome to see riders of all different skill levels come out today,” said Jennifer. “Some needed a little encouragement to get through the 1,700 feet of climbing per lap whereas others were going for KOMs. But it seemed that every person got what they wanted out of the experience, whether it was a hard workout or just a chance to socialize and enjoy the landscape.”
The team is already planning the 2012 TUCON bike ride in Las Vegas, and how to meet the rising demand for cycling.
“With so many on the waiting list,” Linda said, “hopefully, we can work out a way to get even more riders out with us next year.”