VOORMI doubles down on commitment to local economies

Pulls resources from 'disconnected tradeshows' and toward job creation

Apparel News
“We’ve watched the industry dance to the fiddle of large tradeshows and overseas suppliers and decided there has to be a better way,” explained VOORMI CEO and founder Dan English.

“We’ve watched the industry dance to the fiddle of large tradeshows and overseas suppliers and decided there has to be a better way,” explained VOORMI CEO and founder Dan English.

In a move that’s both a sign of the times for tradeshows and perhaps an indication of a growing movement toward more local manufacturing, outdoor apparel maker VOORMI has announced a significant expansion of on-site manufacturing capabilities at the company’s hometown headquarters in Pagosa Springs, Colorado. The move comes as the brand redirects resources away from industry tradeshows toward tangible investments in people, capabilities, and accelerated product and technology development. It’s a bold step, but one that seems to be gaining traction if the lackluster attendance at this year’s Interbike Outdoor Demo show is any indication.

Over the years, VOORMI has built a reputation for supporting small town economies and driving demand for high quality jobs. Standing behind this principle, VOORMI is more than doubling on-the-ground sewing operations at their Pagosa Springs headquarters. Accordingly, VOORMI will not be showing at either the 2017 SIA or Winter Outdoor Retailer Tradeshow.

The move represents a broad-reaching investment in local infrastructure that includes the addition of advanced pattern-making capability, several in-house sewing jobs, 3D-modeling software, and the onboarding of a third party domestic logistics partner to expand product warehousing and shipping capabilities.

The development of high-technology products on a regional level stands in contrast to conventional industry standards. Where others have looked for solutions overseas, VOORMI has built regional infrastructure to support the company’s rapid growth.

“We’ve watched the industry dance to the fiddle of large tradeshows and overseas suppliers and decided there has to be a better way,” explained VOORMI CEO and founder Dan English. “We believe the future is in lean production, rapid go-to-market strategies, and forging a stronger connection between the VOORMI brand, small town USA, and our customers. That’s why we have decided to re-direct our resources away from expensive disconnected tradeshows and toward the creation of jobs and the advancement of our product development capabilities.”

Headquartered in Southwest Colorado, VOORMI bill itself as a developer of proprietary textiles for application in performance apparel. With numerous textile patents and national awards under their belt, VOORMI seeks to expand and redefine what is possible with natural fibers. Sourced and manufactured in the United States, VOORMI products feature distinctive base, mid-layers, outerwear, and lifestyle mountain apparel designed to meet the demands of backcountry adventure and high-elevation mountain living. For more information visit www.VOORMI.com.

About the author: RoadBikeReview

RoadBikeReview.com is an online community of cyclists who share a passion for the sport. Visitors of the site regularly purchase gear to upgrade their bikes, share inspiring photos of rides, and keep up to date with the latest industry and technology news. Which products perform best? Where to buy them? Where to ride? How to ride better? Cyclists come to RoadBikeReview.com for the answers.


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