In a move that’s both a sign of the times for tradeshows and perhaps an indication of a growing movement toward more local manufacturing, outdoor apparel maker VOORMI has announced a significant expansion of on-site manufacturing capabilities at the company’s hometown headquarters in Pagosa Springs, Colorado. The move comes as the brand redirects resources away from industry tradeshows toward tangible investments in people, capabilities, and accelerated product and technology development. It’s a bold step, but one that seems to be gaining traction if the lackluster attendance at this year’s Interbike Outdoor Demo show is any indication.
Over the years, VOORMI has built a reputation for supporting small town economies and driving demand for high quality jobs. Standing behind this principle, VOORMI is more than doubling on-the-ground sewing operations at their Pagosa Springs headquarters. Accordingly, VOORMI will not be showing at either the 2017 SIA or Winter Outdoor Retailer Tradeshow.
The move represents a broad-reaching investment in local infrastructure that includes the addition of advanced pattern-making capability, several in-house sewing jobs, 3D-modeling software, and the onboarding of a third party domestic logistics partner to expand product warehousing and shipping capabilities.
The development of high-technology products on a regional level stands in contrast to conventional industry standards. Where others have looked for solutions overseas, VOORMI has built regional infrastructure to support the company’s rapid growth.
“We’ve watched the industry dance to the fiddle of large tradeshows and overseas suppliers and decided there has to be a better way,” explained VOORMI CEO and founder Dan English. “We believe the future is in lean production, rapid go-to-market strategies, and forging a stronger connection between the VOORMI brand, small town USA, and our customers. That’s why we have decided to re-direct our resources away from expensive disconnected tradeshows and toward the creation of jobs and the advancement of our product development capabilities.”
Headquartered in Southwest Colorado, VOORMI bill itself as a developer of proprietary textiles for application in performance apparel. With numerous textile patents and national awards under their belt, VOORMI seeks to expand and redefine what is possible with natural fibers. Sourced and manufactured in the United States, VOORMI products feature distinctive base, mid-layers, outerwear, and lifestyle mountain apparel designed to meet the demands of backcountry adventure and high-elevation mountain living. For more information visit www.VOORMI.com.