sea otter classic

TRP showed off a new hydraulic disc brake system that will allow any virtually any current shifter, including TRP's own RRL line of levers to actuate a hydraulic disc brake system. The system mounts a master cylinder to a bike's steerer tube that takes the brake cable pulls of the levers and...

Fresh off their trip from Paris Roubaix, Tom and Chris from Bontrager were at the Bontrager booth today spreading the word about Bontrager's new top of the range RXXXL road shoes. Available in two different colorways, White with black and red accents, and a bold limited edition red version. The...

SRAM announced today, two new versions of the Apex groupset. White. It's the new black! SRAM is now offering Apex in a new white colorway. Also available will be a flat bar version of the Apex groupset, also in white. Press Release and Pics after the jump. Fresh New Look for SRAM...

Mavic announced months ago their 2011 lineup of wheels, at the top end are it's flagship Special Service Course wheel line. "These are wheels developed in collaboration with their professional racing teams and built to meet the standards to what they require - Strength, stiffness, and...

GoPro showed up at Sea Otter this year with a trio of premium accessories for it's wildly successful line of Hero HD video cameras. Including a kit that turns any regular two Hero HD cameras into a full functional 3D recording device, yes, 3D! The 3D HERO System allows anyone with two 1080p HD...

Sidi came to Sea Otter this year with their brand new Mobile Fit Studio, where they'll be able to offer free personal fits for Sidi shoes. It's a great opportunity for anyone who doesn't quite know where they fit within the Sidi size range to come and get professionally fit. Sidi has 72...

Monterey, CA - Samantha Schneider of Team TIBCO/To the Top took a close 2nd place in the opening stage criterium of the Sea Otter Classic Thursday, with former world time trial champion Kristin Armstrong taking the narrow victory. "It wasn't really a sprint," Schneier said. "It was really just...

Threshold SL Frame Norco today announced their first all carbon cyclocross platform called Threshold. It will be available starting in August 2011. The THRESHOLD is a focused cyclocross race bike; lightweight, strong and responsive. It eats mud for breakfast, grass for lunch and occasionally...

Denver - The Primal/MapMyRIDE Professional Women's Racing Team powered by BH Bikes heads to California for the second time in only a couple of weeks to meet, greet and compete at the Sea Otter Classic in Monterey April 14-17. The team is coming off of a strong performance at the Redlands...

Monterey, CA - "I am puzzled and disappointed you would sponsor a sex-based promotion such as Ladies Day that excludes males solely because of their sex", wrote Harry H. Crouch, president, National Coalition for Men (NCFM). In a rambling missive to Sea Otter Classic management, he challenged Sea...

DENVER, Colo. - Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families. Anyone making a donation of $100...

By Thien Dinh The annual Sea Otter Classic is just around the corner, which means all those miles you've spent preparing for the 2011 season is just about to pay off. The Gran Fondo ("Great Endurance") ride is a mass participation event that is sweeping North America, with several planned just...

Inaugural Dealer Days Program Event: Dealer Days at the 21st Annual Sea Otter Classic Date: Thursday - Sunday, April 14-17, 2011 Location: Laguna Seca Recreation Area, Monterey, California, USA Monterey, CA - Bike shop professionals aren't waiting on the world to change. By getting more people...

Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, today announced it signed a 5-year sponsorship agreement with organizers of the Sea Otter Classic to be the event's official cycling and staff apparel provider. "Primal Wear has a fun alternative...

Tim from SBS shows us the new Redline Conquest 20, a bike aimed at the 6-10 year old market. It's built with some key components to help lil youngsters keep up with grown folk. [youtube width="640" height="385"]httpv://www.youtube.com/watch?v=oldwQBCMmaE

Ivan is back to show us some commuter highlights from FSA. Including a brand new 2-speed crank that works with virtually any shifter. [youtube width="640" height="385"]httpv://www.youtube.com/watch?v=Tl2ecr313hc

Ben from Cinelli USA gives us the rundown on the entire Cinelli lineup, from the beautiful Ti XCR to the now available in the US, Mystic Rat! [youtube width="640" height="385"]httpv://www.youtube.com/watch?v=2K9_fI9WZmI

Daniel Emerson shows us two new commuter specific lighting solutions, the Vis 180 and the Vis 360. [youtube width="640" height="385"]httpv://www.youtube.com/watch?v=wcAx4v5UQOE

Angelo of Ritchey shows us some of the new road products coming from Ritchey Design this year, including a new group of "classic" bars and stems. [youtube width="640" height="385"]httpv://www.youtube.com/watch?v=y1s0gpUh6cY

Team Kovi is a brand new company set to "Enhancing the Cyclist's Experience, Enriching the Manufacturer's Knowledge". Check out the video for how they plan on doing this... [youtube width="640" height="385"]httpv://www.youtube.com/watch?v=v649Tkchw9w