Cycling apparel maker will be the Signature Sponsor of Colorado event DENVER, CA - Continuing a long-running relationship, cycling apparel-maker Primal Wear will increase it's sponsorship and support of the American Diabetes Association's Tour de Cure events in 2012, according to a new...

DENVER, CO - Primal Wear, a leading designer and manufacturer of branded and custom technical cycling apparel, today announced it will expand its support of the American Diabetes Association's Tour de Cure as the annual fundraising ride celebrates its 20th anniversary. As Primal's relationship...