You can trace Norco bicycles all the way back to 1964, when it was founded by Bert Lewis, who dreamt of creating a bicycle company committed to quality products and top notch customer service. Better known for their off-road offerings, the Canadian bicycle manufacture has made progress over...

The 2012 Norco Product Launch is underway in Whistler BC. There are a ton of new bikes and we want you to know all the details. Here is a quick rundown of the Valence and Threshold, the latest and greatest from Norco. See New 2012 Norco Mountain Bikes from Norco on Mtbr.com 2012 Norco Valence -...