The 2012 Norco Product Launch is underway in Whistler BC. There are a ton of new bikes and we want you to know all the details. Here is a quick rundown of the Valence and Threshold, the latest and greatest from Norco. See New 2012 Norco Mountain Bikes from Norco on Mtbr.com

2012 Norco Valence - Endurance Road



Intended Use
The VALENCE is an endurance road bike specifically designed for riders looking to test themselves against the miles on something a bit more forgiving than a full-fledged race bike. The refined geometry, for a more comfortable, upright riding position and a strategically compliant ride, makes long rides on the VALENCE an easy undertaking. It's a perfect combination built for riders to take on a weekend century, GranFondo or fundraising rides like the Ride to Conquer Cancer, all in comfort but without giving up any performance along the way.

The Valence Story
Not everyone finds the experience of riding a full-out road racing machine to his or her tastes. Many people, though, don't want to sacrifice performance. It's a common conundrum, but what if you didn't have to sacrifice anything? What if you could have your cake and eat it too? Then you would be riding the VALENCE. If you are new or returning to the sport of road riding, but not sure you want to go for a full road race machine, then this bike is just for you.

A little more comfortable, the VALENCE features a taller head tube than its peers for a slightly more upright riding position. A strategically supple ride that is stiff in just the right places ensures proper power transfer from the pedals while allowing riders to remain comfortable on any road. And advanced carbon technology and manufacturing techniques have created a strong, durable frame specifically designed for longer rides.

When you combine the refined, dynamic ride of the frame with the carefully selected component spec, you'll find a bicycle that is nononsense, uncompromising road machine with a soft side. It's super-efficient with incredible steering precision while keeping the rider pain-free and moving forward, kilometre after kilometre. If you are ready to test yourself or endeavor a new challenge then this bicycle was designed to deliver a positive valence on every ride you take.

Frame Tech and Design
The 2012 Norco carbon frames use an Ethyl Polystyrene (EPS) mandrel system that produces an incredibly smooth, controlled inner surface at complicated, high-stress areas like the head tube and BB junctions. This process eliminates the chance of wrinkling in the layup in these areas of the frame, thus greatly improving the strength compared to conventional carbon layup processes.

The High Toughness Resin is used in all 2012 Norco carbon frames. HTR resin increases the impact resistance of the carbon by 20%,
making stronger frames that are more resistant to damage. And because less resin is required during the carbon layup process, it decreases the overall weight of the frame.

The 2012 VALENCE frames use a thermoplastic mesh laminate in key stress areas inside the frame. This smoothes out the carbon layering and disperses stress forces, preventing the propagation of small cracks. This new mesh system is designed to work in conjunction with the EPS process.

Tapered head tube: This is a huge step forward in bicycle design that allows for three major benefits, all making the bike more responsive, stronger and more exciting to ride.
  • This design allows for larger tubing at the front end - where the head tube meets the top and down tubes - making it stiffer and
    more resistant to side loading, ensuring precise steering and bicycle control.
  • It allows the fork to be built both stronger and stiffer with no weight penalty. Increased strength means less flex and more precision with no downsides.
  • The bearings in the lower headset cup are oversized, allowing them to be stronger, smoother and longer lasting.
Frame Tech and Design
  • BB30 bottom bracket: Oversized, stiff and lightweight. Keeps bike weight down while allowing for a very stiff bottom bracket area -key for effective power transfer from pedals.
  • High-modulus carbon fibre frame/fork throughout
  • Carbon dropouts: Lightweight and stiff, carbon dropouts ensure nimble yet stable performance.
  • Carbon molded headset: Keeping things lightweight yet stiff mean that the bicycle is responsive and agile.
  • Endurance geometry: Increasing the headtube length places the rider in a more upright and comfortable position.
  • Slightly longer chainstays and fork offset increase the bicycle's overall stability. Lending to the endurance nature of the Valence, this allows riders to embark on longer rides while staying comfortable kilometer after kilometer.
  • Curved seat stays for a compliant ride: Custom-shaped to provide direct power transfer from the pedals while ensuring a smooth ride.
  • Full fender compatibility: Ride year round, day in and day out, rain or shine.
  • Larger tire clearance: Up to 28c, so you can choose the perfect tire for your ride, no matter where it might take you.










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2012 Norco Threshold - Carbon Cyclocross



Intended Use Cyclocross

The THRESHOLD is a focused cyclocross race bike; lightweight, strong and responsive. It eats mud for breakfast, grass for lunch and occasionally another competitor for dinner on its quest for the podium. For days when it is not dominating the race course the engineers have added a twist and wrapped the racefocused soul in versatile function. The highly technical, feature-laden frame also showcases fender mounts, water bottle mounts and replaceable dropouts for either single speed or geared drivetrains, making this the ideal bike for winter training or year-round commuting while ruling the weekend race series. Designed for race performance but versatile enough to tackle any ride, this is the bike that will take you to your THRESHOLD.

Highlights
When fall arrives and the weather begins to turn, the cyclocross season begins. With summer fading and winter only weeks away, riders come together every weekend to ride and run on mud, grass, gravel, pavement and whatever else the course throws their way. Some come for fun, others with their sights set on the podium. Maybe it's the mud, maybe it's the sweat, blood and frustration, and maybe it's the feeling of pushing to the THRESHOLD of physical performance that drives these athletes. It is a test of endurance, will and perseverance in the face of adverse conditions.

No doubt that cyclocross racing is a unique sport with unique demands. High-end racers want a lightweight, responsive bike that has the strength and handling to perform in any condition. Covered in mud, beat up, battered and tired, the last thing a cyclocross racer needs to worry about is their equipment and that is why we were so focused on parts spec and engineering for this bicycle. A combination of streamlined design, lightweight parts and the strength to perform day in and day out make the THRESHOLD a
compellingly unique bicycle.

Our engineers and product managers took it one step further, making the THRESHOLD the most versatile carbon cyclocross bike available. Starting with proprietary frame technology and adding features like fender mounting points, water bottle mounts and a second set of horizontal dropouts for those who want to run a single-speed set-up, it's a bike that can be used year round. Race it on the weekends, use it as a winter training bike and a commuter and the rest of the year - a bike as versatile as its riders is a novel concept. The THRESHOLD is a racer at heart and a top performer anywhere you want to ride it.

EPS
The 2012 Norco carbon frames use a Ethyl Polystyrene (EPS) mandrel system that produces an incredibly smooth, controlled inner surface at complicated, high stress areas like the headtube and BB junctions. This process eliminates the chance of wrinkling in the layup in these areas of the frame, thus greatly improving the strength copared to conventional carbon layup processes.

HTR
The High Toughness Resin is used in all 2012 Norco carbon frames. HTR resin increases the impact resistance of the carbon by 20%, making stronger frames that are more resistant to damage. And because less resin is required during the carbon layup process, it decreases the overall weight of the frame.

Thermoplastic mesh
The 2012 THRESHOLD frames use a thermoplastic mesh laminate in key stress areas inside the frame. This smoothes out the carbon layering and disperses stress forces, preventing the propagation of small cracks. This new mesh system is designed to work in conjunction with the EPS process.

Tapered Headtube
This is a huge step forward in bicycle design that allows for three major benefits, all making the bike more responsive, stronger and more exciting to ride.
  • This design allows for larger tubing at the front end where the headtube meets the top and down tubes making it stiffer and more resistant to side loading, ensuring precise steering and bicycle control.
  • It allows the fork to be built both stronger and stiffer with no weight penalty. Increased strength means less flex and more precision with no downsides - have your cake and eat it too.
  • The bearings in the lower headset cup are oversized, allowing them to be stronger, smoother and longer-lasting.
Arsenal Dropouts
Every THRESHOLD comes with two sets of dropouts. One set with a built-in derailleur hanger provides an incredibly stiff and strong connection point for precise and crisp shifting. The second set of dropouts is horizontal, allowing the bike to be run in a single-speed configuration. You choose - it's all a part of the versatility of the THRESHOLD.

BB30 Bottom Brackets
Oversized, stiff and lightweight. Keeps bike weight down while allowing for a very stiff bottom bracket area - a key for effective power transfer from pedals.

Internal cable routing:
Cables travel through the top tube, keeping them out of the way when the bike is placed on the rider's shoulder. Size where it's needed, our tubes were designed to be stiff and lightweight, providing a very responsive, precise and efficient ride while still remaining comfortable.

Easy fender mounting:
It's not every day you find a competition-ready cyclocross bike that can take fenders as well. Then again not every bike is the THRESHOLD. If you want to use this bike for winter training or year-round commuting, toss on a set of fenders and go, then pop them off come race day.

Increased clearance:
At the fork, seat stays and BB junction allow the bike to shed mud without worries, keeping it fast and precise.

The Ride
Efficient, stiff and responsive describe the THRESHOLD in action. Every pedal stroke translates directly into forward movement, every bit of intent creates motion. Through mud, off and over obstacles, then back in the saddle and pedaling hard again. Carve through an off-camber corner and power past the other riders. When the race is over, pedal home. Maybe next weekend you'll race single speed - that could be a worthy challenge. The THRESHOLD is built for racing, but with added versatility in mind: add fenders and water bottles and ride to work, then train on Thursday and race again on Saturday and Sunday. This is your life and your ride - live it at your THRESHOLD.





CCX

Intended Use Cyclo-cross-commuting
The CCX series is designed to handle the demanding rigors of cyclocross racing while maintaining the versatility needed by
4-season commuters. The CCX2 and CCX3 give you more options for cross riding, winter training or commuting. Get ready for
the mud, cross season is just around the corner.

Highlights
  • Carbon bladed fork (CCX2)
  • Arsenal chainstay yoke - Added clearance around the crank for single-speed or single-ring options and chain guides
  • Lightweight, double-butted front triangle 7005 Aluminum - Increases frame compliance and decreases overall bike weight
  • Fender and rack friendly dropouts
  • Semi-integrated headset - Durable, good looks
  • Full-length rear derailleur shift cable housing - Mud and derailleur cables don't get along very well
  • Ample mud (and fender) clearance
  • Water-resistant, soft compound bar tape - The ultimate control and grip in all weather conditions
  • Disc brake - Both frames are stock with Mechanical Disc Brake