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Discussion Starter · #1 ·
https://www.theguardian.com/busines...e-brand-thats-making-cycling-into-a-lifestyle


Simon Mottram, the chief executive of the cyclewear brand Rapha, is the cycling world’s equivalent of the fashion police, and a rush hour ride across London last week only reinforced his belief in the need for his upmarket gear. “The amount of people on bikes was amazing because it was a sunny morning but actually nine out of 10 looked absolutely appalling,” he says. “Not only did they look terrible but the stuff they were wearing …” He tails off muttering about sweaty high-vis jackets and the probable chafe caused by baggy shorts.
 

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meh, wasn't a customer even before learning the CEO was a douche...
 

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Discussion Starter · #5 ·
bought a few base layer items marked down off season. The stuff isn't bad. Arrogant statement. Cycling is an egalitarian activity. CEO doesn't get it.
 

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https://www.theguardian.com/busines...e-brand-thats-making-cycling-into-a-lifestyle


Simon Mottram, the chief executive of the cyclewear brand Rapha, is the cycling world’s equivalent of the fashion police, and a rush hour ride across London last week only reinforced his belief in the need for his upmarket gear. “The amount of people on bikes was amazing because it was a sunny morning but actually nine out of 10 looked absolutely appalling,” he says. “Not only did they look terrible but the stuff they were wearing …” He tails off muttering about sweaty high-vis jackets and the probable chafe caused by baggy shorts.
He seems to be implying that one can not look ridiculous while cycling. Even if you have matching kit, you're still going to look like a complete tool. Moreover, if we cared about looking ridiculous, we wouldn't ride at all.

This reminds me of when Mike Jeffries said he only wanted thin and beautiful people shopping at his stores.
Abercrombie Wants Thin Customers - Business Insider
 

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Simon is attempting to market via "snob appeal". It's not a new concept.

There's a reason why the Velominati "Rules" had such popular appeal as a citation among cyclists
 

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So wait, the CEO is snobby and pretentious? I did not see that coming
no kidding...ppl would probably own less then 70% of the stuff they have now based on CEO lifestyle/traits

Sorry.. I'm buying Rapha and will continue to be an RCC member..
 

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I have yet to see a Rapha jersey that I like, so apparently his idea of "stylish" and mine are far apart. To each their own...
 

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Discussion Starter · #16 ·
I'm not very brand loyal. Generally buy what fits and feels best. Usually that aint Rapha, though I did like some of their long sleeve merino base layers a few years ago, but nobody really sees that when I ride.

I looked into some of their rides and vacations. Very overpriced trips and the group rides always looked chaotic. Nobody in a pace line etc. I guess the only way to convince someone to pay more is to use an elitist tactic, like if you pay top dollar you're in an exclusive club. Usually when I think of this Grouch Marx comes to mind, something about not wanting to join any club that would have him as a member
 

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Not as bad as LuluLemon CEO.

Comical to think of someone so focused on what other cyclists are wearing that the term "appalling" comes to their mind. It's people on bikes getting from A to B. Not everyone is interested in being a rolling fashion statement.
 

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Not as bad as LuluLemon CEO.

Comical to think of someone so focused on what other cyclists are wearing that the term "appalling" comes to their mind. It's people on bikes getting from A to B. Not everyone is interested in being a rolling fashion statement.

Further you're talking about cyclists.


Everyone on a bike looks like a dork/dweeb to the 99% who are not cyclists.
 

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Very overpriced trips and the group rides always looked chaotic. Nobody in a pace line etc. I guess the only way to convince someone to pay more is to use an elitist tactic, like if you pay top dollar you're in an exclusive club.
I don't have a squirrel in this parade, but these two ideas look very strange paired together.
 
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