Former president of Sidi America will expand partnerships for largest cycling festival in North America
MONTERY, CA. - Al Budris, former president of Sidi America, has joined the Sea Otter Classic as its Business Development Director.
"I am very pleased to have the opportunity to work with everyone at the Sea Otter Classic. The Sea Otter is a wonderful brand, known as North America's Premier Cycling Celebration. With my love for all things bike, and my deep contacts within and around the industry, I know that I can bring on more bike industry partners, as well as non-bike partners, to help this incredible event grow even further," Budris said.
"It's great to have Al join the Sea Otter team. His experience and knowledge of the industry will help us take Sea Otter to the next level," said Frank Yohannan, president and CEO.
With more than 30 years in the bicycle industry, spanning retail, product development, sales and marketing management, Budris is one of the industry's veterans and well connected. Budris went on to say, "Get ready folks, I'll be calling all of you very soon, starting with my friends at Outdoor Retailer, then on to Interbike."
The Sea Otter Classic, founded in 1991, has evolved from being just a mountain bike cross country race, attracting just over 350 riders, to a four-day festival featuring all aspects of mountain bike racing, road bike events, kid's activities, recreational rides, and cyclocross events.