We have completed our investigation and would like to provide you a summary.
Please allow me to sincerely apologize for any inconvenience you may have experienced. Thank you for contacting Allstate about our television advertising. At Allstate, we value all the comments we receive, both positive and negative. We believe that everyone deserves an individual response and we would like to respond to your concern.
We appreciate the comments you provided about our new “Mr. Mayhem” advertising. While we try hard to create advertisements that appeal to everyone, unfortunately there are times when some people do not like our commercials. We’re sorry you found this to be the case.
We are using the “Mr. Mayhem” character to illustrate – in an “over-the-top”, humorous way – the potential dangers and threats people face every day. Mayhem is an unconventional teacher, whose objective is to get consumers to consider the protection they need. “Mr. Mayhem” is not a person, yet he personifies many of the uncertainties that Allstate helps protect people against – reminding people why they need the right insurance. Customers are at the center of everything we do, and these new ads are designed to ensure consumers are aware of the dangers and have the right insurance to be adequately protected.
Please know that we take all feedback very seriously and very much appreciate your comments. As is our practice, we are using your comments to make modifications to our commercials. Thank you so much for contacting Allstate and sharing your thoughts with us.
I’m going to close your file for now but please reply to this e-mail at your earliest convenience if you have any questions. I can be reached between the hours of 8:30 and 4:00 Eastern Standard Time.