ROckin. I like the look of the C2 better but not 2x$ better...Archetypes are an extremely good value and very comparable to the HED.
There are a couple of differences which you need to decide if they mean much to you:
The rim track anodizing on the colored Archetype wears off from applying the brakes. It takes a bit of time for all of it to wear off and when it does the separating line between it and the rest of the rim is slightly jagged - not as clean as on the machined side wall HEDs.
The HED C2+ is tubeless ready, the Archetype and the C2 are not.
Other than that, they are pretty similar. I have both and I would strongly recommend either.