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Tour de France - Barloworld to end team sponsorship

Eurosport - <abbr class="date updated" title="2008-07-19T13:55:00+00:00">Sat, 19 Jul 14:55:00 2008</abbr>

Barloworld will end their cycling team sponsorship after the Tour de France following the positive dope test of one of their riders.



"Barloworld today announced that after serious consideration and in accordance with their policy towards doping that they will be withdrawing their cycling sponsorship following the Tour de France 2008," brand management firm Barloworld said in a statement.
The contract was due to expire in 2009. Barloworld said they would honour contractual obligations and that discussions were underway with replacement sponsors.

Spaniard Moises Duenas Nevado tested positive for the blood-booster EPO after the fourth stage, a time trial in Cholet last week.
He was fired from the team - managed by Claudio Corti (pictured) - who are down to four men after the retirements of Baden Cooke, Felix Cardenas, Paolo Longo Borghini and Mauricio Soler.

Chris Fisher, head of corporate marketing at Barloworld, said: "Team Barloworld has a zero tolerance policy towards doping which has been constantly communicated to the riders - we have to act on this policy and as such we will all have to live with the long-term consequences of one individual's action.

"This incident has a negative impact on Barloworld and our brand principles, which our board has a duty to protect."
The Tour has been hit by drugs scandals this year with Spaniard Manuel Beltran and Italian Riccardo Ricco also testing positive for EPO.
 

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A real shame. Claudio Corti (ex Saeco manager) built up that team in 2006 and got them a TdF wild card in 2007. Makes you wonder about Mauricio Soler's performance last year (hasn't done anything this year) as well as Robbie Hunter (who finished 2nd in the points competition last year, took a stage, and was always close on the sprints; this year he is nowhere).
 

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Good riddance. I think it is shameful that a company with $43 billion in revenue can't cover their sponsored cyclists with health insurance, or provide enough money for the team to do so.

Ryan Cox died as a result of an artery rupture weeks after surgery to repair his iliac artery. His teammate Robbie Hunter paid for the surgery. Health care costs he was unable to pay may have contributed to his decision to leave the hospital earlier than recommended and his activity may have contributed to the complications from the surgery.

http://www.velonews.com/article/13033
 

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Art853 said:
Good riddance. I think it is shameful that a company with $43 billion in revenue can't cover their sponsored cyclists with health insurance, or provide enough money for the team to do so.

Ryan Cox died as a result of an artery rupture weeks after surgery to repair his iliac artery. His teammate Robbie Hunter paid for the surgery. Health care costs he was unable to pay may have contributed to his decision to leave the hospital earlier than recommended and his activity may have contributed to the complications from the surgery.

http://www.velonews.com/article/13033

Word! who carez about those cheap skates barloworld. f* 'em :thumbsup: :thumbsup: :thumbsup: :thumbsup:
 

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fornaca68 said:
A real shame. Claudio Corti (ex Saeco manager) built up that team in 2006 and got them a TdF wild card in 2007. Makes you wonder about Mauricio Soler's performance last year (hasn't done anything this year) as well as Robbie Hunter (who finished 2nd in the points competition last year, took a stage, and was always close on the sprints; this year he is nowhere).
First of all it's a very different tour this year. Usually the sprinters have a chance in in the 1st and 3rd week of the tour with the climbing stages in the 2nd. This year it's been really hard on the sprinters. Secondly Soler's fractured his wrist twice this year and personaly besides his fall in the tour I think he was not in the best shape coming in as a result of his previous injuries.

Thirdly to trash a stand up guy like Robbie Hunter with such inuendo I would like you to say that to his face. He would probably wrap your top tube around your neck.
 

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It's never good to lose a sponsor in the sport under these circumstances, though Barloworld sounds like they weren't a very good sponsor at all.

Looking at the model set forth by teams like Garmin-Chipotle and Columbia, why don't would-be sponsors simply demand teams to mimic the anti-doping standards of those teams? Why do sponsors look the other way, then pull their sponsorship the second sh*t comes down and act all surprised and disappointed? Why not try to protect and sustain the investment by basically forcing teams to adopt strict standards?

I think sponsors have a responsibility to ensure that their investments are being utilized correctly. When a rider or team gets popped, some that has to fall on the sponsor for not being diligent. There has to be more collaboration.
 
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