I'm looking at doing a custom build soon and I'm struggling to figure out how to choose a groupset. I want to buy new (no take-offs) and keep it under $1K (w/ shipping to USA). So far I've found I can get Shimano Ultegra for around $840, Campagnolo Athena for $810, and SRAM Rival for under $890. I figure I could also do a Microshift Arsis frankengroup for around $800, but can't come up with a good reason why.
I'm relatively new to cycling and I have no experience with brands other than SRAM, and no good way to get it (since I'm not shopping for a complete bike at an LBS). I have Rival on my CX bike and I'm pretty happy with how quickly it shifts, though the double tap does trip me up on occasion (I'll do an upshift instead of a downshift). Recommendations (with rationale) would be greatly appreciated
I'm relatively new to cycling and I have no experience with brands other than SRAM, and no good way to get it (since I'm not shopping for a complete bike at an LBS). I have Rival on my CX bike and I'm pretty happy with how quickly it shifts, though the double tap does trip me up on occasion (I'll do an upshift instead of a downshift). Recommendations (with rationale) would be greatly appreciated