It's just an opinion but it appears that BWW is catering more towards those who know what they want rather than those who need help with their option choices. We've seen a few "I can't get an answer from them" comments but almost no "They are poor at filling my order" comments. Their build quality is exemplary too.RS2 Rider said:Good to know...thinking of going the Swiss route, many post indicate a good solid well built rim. Also leaning towards BWW. They have good prices and my past wheel build was good. The only concern I have with BWW is communication. Their phone messge system is kind of goofy and haven't heard back on emails. Oh well, I guess building a good wheel is most important.