Butterfield & Robinson to produce the Cervélo Pro Travel Experience, cycling trips coinciding with major races and exploring classic regions
Toronto, CAN - Cervélo has joined forces with Butterfield & Robinson to create the exclusive Cervélo Pro Travel Experience. Featuring over a dozen tours, each pairing the excellence of Cervélo bicycles with the excellence of Butterfield & Robinson tours, the Cervélo Pro Travel Experience will bring Cervélo riders close to the action of major races and help them explore legendary rides.
The Cervélo Pro Travel Experience is a perfect way to ride the best bikes at the best races and along the best routes. All Cervélo Pro Travel Experience riders will be provided with Cervélo kit by Castelli and a custom-‐fitted Cervélo R3 Team bike, as well as having the opportunity to test ride the Cervélo S5.
Trips will coincide with European races including the Spring Classics, the Giro d'Italia, and the Tour de France as well as North American events such as the Tour of California and the USA Pro Cycling Challenge - all events where Team Garmin-‐Cervélo rode to top results in 2011 and will compete for the win again in 2012. Other tours will explore such iconic areas as the French Alps, the Pyrénées, and the Cols of Provence.
Cervélo chose Butterfield & Robinson as our partner for their unwavering pursuit of excellence, innovation and customer care. They are active travel experts who have been outfitting biking and walking journeys across the globe since 1966. Butterfield & Robinson pioneered "active travel," and their intense focus on delivering superlative experiences to their customers, combined with intimate local insights, is second to none.
Launching today, the Cervélo Pro Travel Experience is another example of Cervélo's efforts ongoing efforts to find new and innovative ways for riders to connect with Cervélo. To learn more about the trips, visit travel.cervelo.com or call 1-‐866-‐848-‐1810.