Chrome Launches Issue Two of Bi-Annual Book, WRENCHED NYC - Serves As An Alternative New York City Guide To Eats, Shops and Life

San Francisco, Calif. - Chrome, the world's leading manufacturer of bike messenger bags, footwear and urban cycling apparel, is thrilled to announce Issue 2 of their twice-annual free pocket guide, WRENCHED. Compiling the city's best-of-the-best and hidden gems as recommended by various creative types that inhabit the dense New York City grid, WRENCHED NYC lends a fresh, but seasoned take on the city for both locals and tourists, alike.

Each issue focuses on one major city and provides readers with insight on places to eat, drink, shop, wander, party, and relax as suggested by a select group of each city's creative and cultural contributors. WRENCHED NYC taps into the brains of: Amy Gunther, Austin Horse, Dave Ortiz, Shadi, Gina Marie Scardino, Gino Ianncci, Joe Avedisian, John Igei, Jou-Yie Chou, Kyle Demmers, Michael Chernow, RB Umali, Ricky Powell, Rodney Smith, Squid, Steve Rodriguez, TAK, Troy Denning, Tyler Clemens, Abe Burmeister and Uli Rimkus.


"We're so grateful for all of the incredible people who got involved in this project," says Chrome Director of Marketing, Matt Sharkey. "WRENCHED is a collective effort to tell the story of a city by the creative individuals who make up its landscape. From the streets, for the streets. I couldn't be more appreciative of the people who helped to craft this issue; this lowbrow treasure map of the five boroughs."

WRENCHED NYC Launch Party: Everyone is invited to come celebrate the launch of WRENCHED NYC with Chrome and the WRENCHED mob on August 18th, 8pm EST at Chrome NYC (located at 238 Mulberry Street in SoHo). Featuring a DJ set by Thatkidprolific, live music from Jeru the Damaja and one-night-only art instillations from WRENCHED-featured photographers, Ricky Powell, Shadi and Takuya "TAK" Sakamoto. Complimentary beer and vodka drinks provided by Asahi and Berentzen. After party at Max Fish for a night of exclusive drink specials and subsequent shenanigans.

In conjunction with the launch, Chrome has partnered with some WRENCHED-featured hot spots in celebrating the issue's kick off. Throughout the afternoon on the 18th, city seekers can swing through the following locations to pick up a copy of the magazine (always free) and a free WRENCHED T-shirt with purchase while supplies last: NYC Velo, SHUT, Dave's Wearhouse and Invisible Tattoo.

Be sure to check out Eptsein's Bar for Heineken specials, and don't miss the WRENCHED Meatball at the Meatball Shop available exclusively that Thursday.

A limited print stash of WRENCHED NYC can also be hunted down at various New York boutiques and dive bars.