The Cinelli Prototype "Laser Nostra" bicycle shown here is a very special limited edition that is going up for sale at a charity auction soon. The bike is signed by Cinelli President and bicycle designer, Antonio Colombo. This bike was ridden to victory by American racer Neil Bezdek at the Red Hook Criterium (the most famous fixed-gear competition in the world) in Milan in 2011. The original Cinelli Laser was created in 1980.

The very high profile auction will be held November 23 at Sotheby's New York and will benefit The Global Fund to fight AIDS, Tuberculosis and Malaria. The (RED) Auction is being held thanks to the efforts of design pioneers, Sir Jonathan Ive, KBE, and Marc Newson, CBE, in collaboration with musician and philanthropist Bono. All items being auctioned were picked because of their design and innovation and the collection includes items from such categories as space travel and lighting design to contemporary art and rare automobiles.

Photo: © Andrew Zuckerman

The Official Description

"Made to address a singular problem - making its rider the fastest on the track - it reflects the intense collaboration between designer Antonio Colombo and a team that included a frame builder, engineer, physiologists, coaches, and numerous champion riders. This prototype, with its famous Columbus Niobium steel tube and featuring a unique carbon fork, was created in 2011 for a special anniversary edition of 21 Laser bicycles released in 2012. This bicycle has been customized with old and new Columbus stickers."

Photo: © Andrew Zuckerman

The organizers explain the project: "It's been a thrilling journey for Jony and me to curate this collection of pieces that celebrate extraordinary design that we love, that transcends all boundaries of time and place. Each object and the process of creating it conveys a rich set of human values, so it seems fitting that they should be auctioned with a different sense of human value in mind, to raise as much as possible to help people's lives today," said Marc Newson. "We'd like to thank our partners for their sincere generosity and for giving so gladly and willingly."

The (RED) Auction collection goes on public exhibition at Sotheby's New York beginning November, 18th.

Learn more about the second (RED) Auction through their Twitter or use hashtag #REDatSothebys.