EMERYVILLE, Calif., - CLIF Kid®, maker of organic snacks for active kids, introduced today the Backyard Game of the Year Contest. The contest aims to encourage kids ages 6-12 to use their imagination and reconnect with outdoor playtime -- right in their backyard. Kids and their parents can enter for a chance to win a $10,000 scholarship plus a Trek bicycle and Bell helmet.

"CLIF Kid has always made food for kids' growing bodies and active, on-the-go lives," said Jennifer Yun, brand director for CLIF Kid. "But with the pace of life today, kids don't always have the time to get outside for free, imaginative play. As parents ourselves, we wanted to inspire families to have kids play outside as a part of their day."

Three-time U.S. Olympic soccer medalist and mom Julie Foudy will serve as Official Team Captain for the contest and host the Backyard Game of the Year Playoffs. Five finalists and their families will have a chance to meet her as they play their games together.

"My soccer career literally started in my own backyard, where we made up all kinds of games to play with a soccer ball," said Julie Foudy, who now runs her own soccer camps and sports leadership academy. "Through outdoor play, kids expand their creativity, learn to communicate with their friends and become fit, active and confident young people."

According to the journal Contemporary Issues in Early Childhood, only one quarter of kids play outside today as compared to nearly three quarters a generation ago. A study of 2,200 moms commissioned by internet security company AVG found that more young children know how to play a computer game than swim or ride a bike.

Contest Details
Backyard game ideas can be submitted today through June 30, 2011 at www.CLIFKidBackyardGame.com.

A panel of play experts will select five finalists, and those kids will be flown with one parent each to New York City to compete in the CLIF Kid Backyard Game of the Year Playoffs in late August 2011. Each finalist will receive a Trek bicycle and a Bell helmet, the four runners-up will each win a $1,000 scholarship and the winner will receive a $10,000 scholarship.

Contest entries must allow at least two kids to play together and can utilize common household items such as balls, hula hoops, beanbags and, most importantly, kids' imagination for hours of fun.

The winning game will be reproduced and donated to Children & Nature Network, a non-profit organization working to reconnect kids with nature. Please visit www.childrenandnature.org for more information.

About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious, organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its business, brands, people, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

Recently Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam's Brand Asset Valuator database measuring brand momentum from 2006 to 2009.