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I believe most companies rely on gimmicks to sell their products and release their wares for retail before they are even ready in a effort to beat their competition to market with said gimmick (Hydraulic road callipers come to mind)... Better companies don't need gimmicks but instead focus on providing high quality to bring to buying consumer.

... It seems the new thing is hiding the brakes behind fork and under neath BB. What's everybody's op?
Certainly not a new thing, it's been done over and over again... both behind the fork and on the chain stays near the BB...

Here's a Colnago from 1980...notice anything?

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