The Norcom Straight 1.1 is the flagship bike of the line and retails for $7500. It's constructed from C10 ultra-high modulus aero carbon tubing, and has an electronic Shimano Dura-Ace 9000 drivetrain. Wheels are Oval 981 full carbon clinchers.

After three years in development, Fuji finally launched its new Norcom Straight time trial bike on Tuesday at a press event inside the swanky St. Julien Hotel in downtown Boulder, Colorado.

The new line of speed machines, which are named after a Strava segment near Fuji HQ in Philadelphia, includes five bikes that range from the $7500 Shimano 11-speed Di2-equipped Norcom Straight 1.1, to the more-budget friendly Norcom Straight 2.5, which comes in at $2300 and is spec'd with a mix of Shimano 105 and Tiagra.

The "1" or "2" naming prefix designations allude to a high-modulus carbon frame that is lighter and stiffer, and a second-tier lay-up that was designed to hit the lower price points.

Exact availability dates were not available as of this writing, but Fuji marketing and communications manager Stephanie Genuardi said the target was summer 2013, probably in late June or early July. "This is the biggest thing we've ever done as a brand," added Genuardi. "We're extremely excited about what we've accomplished."

The primary tech story behind all that excitement is found in the new bike's tagline, "When seconds matter, fit comes first." Indeed, the new Norcom bikes are designed to fit a wide range of riders, with product manager and industry veteran Steve Fairchild claiming that the five frame sizes (49cm to 57cm) will accommodate heights from 5-feet to 6-6, including Fuji sponsored pro Matty Reed, who is 6-5.

This variance of fit is achieved through a 135mm-range of cockpit adjustability, 70mm of fore-aft seatpost adjustment, and six available Oval Concepts stem lengths with two rises degree choices (8 or 17), and negative or positive angles. "We wanted to make a bike that fits the rider, instead of forcing riders to fit our bike," said Fairchild, who's been with Fuji off and on since 1985.

Both the 1 series and 2 series frames utilize what Fuji calls RIB technology, where internal carbon braces reinforce tubing cross sections. Mix in a burly PressFit BB86 bottom bracket shell, and Fuji claims its new bike is 26 percent stiffer than its previous TT machine, the D6.



The horizontally-adjustable road-bike-style vertical dropouts allow for faster wheel changes and increased rear triangle wheel clearance.

Other head-turning features include the horizontally-adjustable road-bike-style vertical dropouts, which allow for faster wheel changes and increased rear triangle wheel clearance. And front and rear brakes that are tucked out of the way, increasing aerodynamic efficiency. Cable routing is completely internal, and an integrated stem and seat clamp further reduce drag.

"Measured in the wind tunnel against the D6, this bike is 18-percent more efficient at the most common angles of Yaw," claimed Fairchild. "That works out to about 10 watts at 30mph."

With a claimed frame weight of 1400 grams, Fairchild admitted the new bike wouldn't win the weight war. But the aforementioned large span of positioning options is something he claimed exceeded all other superbikes.

Check out our photo gallery to see and learn more about the new Fuji Norcom Straight time trial bike.