Redlands, Calif. - Seven Tours de France, a grand tour stage win, an Olympic medal, one national championship, and many other special performances…results of this caliber come from star athletes with incredible work ethics. Ron Kiefel is one of the original hardworking, soft-spoken, tenacious bike racers that paved the way for future American successes in cycling's biggest stage, Europe, and the perfect candidate to receive the 2010 Redlands Bicycle Classic 'Legends Award'.

As with many of the great American cyclists, Ron Kiefel has grassroots memories of his time racing in the Redlands Classic. Kiefel even calls the infamous 'Sunset Loop', the Sunday stage of the Redlands Classic with punishing repeated climbing that breaks even the strongest legs, one of his favorite race courses.

"The Redlands Classic was an important stepping stone for the 7-Eleven team's success in Europe at races like the Giro D'Italia and Tour de France. I am looking forward to coming to Redlands to celebrate our sport - and am happy to be selected as a 'Legend' of the Redlands Classic," says Ron Kiefel, Legend Award Recipient at the 2010 Redlands Bicycle Classic.

Continuing with the tradition 'Where Legends Are Born' the 'Legend Award' was created to recognize and honor cycling greats (both male and female) who have not only gone on to cycling greatness, but pounded the streets of Redlands along the route of their journey to the top.

"We are very excited to honor Ron as our 2010 Legend Award recipient," says Scott Welsh, Marketing Director of the Redlands Bicycle Classic. "He has done amazing things in our sport and was a part of many vintage editions of the Redlands Classic with his 7-Eleven team, he is truly a legend."

The ceremony to honor Mr. Kiefel seems fitting; it will take place prior to the start of his favorite stage, the Sunset Loop, Sunday March 28th, just before the pro men begin their ascent of the punishing course at 1:30PM.

For more information, including race times, distances, and volunteer opportunities, visit