Johan Bruyneel releases book, launches Web site re-design
"We Might as Well Win," the debut book by the eight-time Tour de France-winning sports director, Johan Bruyneel, was released today in U.S. bookstores. Written with Bill Strickland, executive editor of "Bicycling," and with a foreword by Lance Armstrong, "We Might as Well Win" takes readers behind the scenes and inside the mind of Bruyneel, the most victorious team leader in cycling history. Bruyneel discloses his special relationship with Armstrong, discusses his initial encounter with cycling's current star, Alberto Contador, and reveals his winning formula that has led to an unprecedented eleven Grand Tour titles and countless champions.

"Everyone is aware of Johan's remarkable success, but few, until now, know the stories behind what most sports directors would dream to accomplish once, let alone eight times. Johan may be a cycling genius, but it's most interesting to learn that his winning recipe can be applied to all avenues of life. We truly believe that we have one of the best reads of this summer," comments Susan Canavan, senior editor, Houghton Mifflin Harcourt Publishing Company.

In conjunction with the book's release, JohanBruyneel.com has undergone a total site redesign. Created and developed by Zero Gravity Media Group of Fort Worth, Texas, the site highlights Bruyneel's cycling and directing accomplishments, while focusing on his new business ventures and philanthropic activities. Bruyneel also plans to keep in contact with his fanbase through a blog.


Bruyneel, who recently returned from the Giro d'Italia, where Alberto Contador won the General Classification, was ecstatic with the recent success. "Personally, this has been a very special week; from Alberto taking the Giro d'Italia title to the launch of my website and now to the release of my book. After retiring from my role as sports director, I wanted to give fans a fresh perspective. There's a lot of books that document the success of my teams, but "We Might as Well Win" allows me to share something different - how we actually established the most victorious sports franchise in cycling history."

After visiting Team Astana at the Dauphiné Libéré race next week, Bruyneel will travel to the U.S. to promote his book on a two-week national tour (schedule below). "We Might as Well Win" will also be released in the U.K., Australia, Belgium, Holland, and Japan.

BOOK TOUR SCHEDULE

JUNE APPEARANCES:

AUSTIN, TX: MONDAY, JUNE 16, 5:00 PM
Mellow Johnny's
400 Nueces
Austin, TX 78701
512-473-0222

PHILADELPHIA, PA: TUESDAY, JUNE 17, 7:30 PM
Chester County Books & Music
975 Paoli Pike
West Chester, PA 19380
610-696-1661

ARLINGTON, VA: WEDNESDAY, JUNE 18, 12:30 PM
Revolution Cycles
2731 Wilson Blvd
Arlington, VA 22201
703 312-0007

WASHINGTON, DC: WEDNESDAY, JUNE 18, 7:00 PM
Politics & Prose Bookstore
5015 Connecticut Avenue, N.W.
Washington, DC 20008
202-364-1919

MADISON, WI: THURSDAY, JUNE 19, 1:00 PM
Trek East Madison Store
1706 Eagan Road
Madison, WI 53704
608-442-8735

MILWAUKEE, WI: THURSDAY, JUNE 19, 7:00 PM
Harry W. Schwartz Bookshop
2559 N. Downer Ave.
Milwaukee, WI 53211
414-332-1181

CHICAGO, IL: FRIDAY, JUNE 20, 7:00 PM
The Book Cellar
4736-38 North Lincoln Ave
Chicago, IL 60625
773-293-2665

JULY APPEARANCES:

NEW YORK, NY: MONDAY, JULY 7, 7:00 PM
Borders Books & Music
461 Park Avenue @ 57th Street
New York, NY 10022
212-980-6785

PORTLAND, OR: TUESDAY, JULY 8, 7:30 PM
Powell's City of Books
1005 W. Burnside
Portland, OR
503-228-4651

SAN FRANCISCO, CA: WEDNESDAY, JULY 9, 7:00 PM
Book Passage
51 Tamal Vista Blvd
Corte Madera, CA 94925
415-927-0960

SEATTLE, WA: FRIDAY, JULY 11, 6:00 PM
Elliott Bay Book Company
101 S. Main St.
Seattle, WA 98104
206-624-66006