No, not--not hooey. It's perceptive marketing strategy,, aimed at the appalling number of cyclists who justifiably hate their 23s but worry that 25s will make them slower.
Personally, I'm waiting for a 33.5, to bridge that gap between 32 and 35,
i'm running Conti's Attack/Force Combo which is a 22front and 24rear
on my tri bike. very comfortable, seem fast, chili compound is grippy.
fronts were a bit on the nervous side(probably the profile, which is more
elliptical than round) but have settled in nicely after about 250 miles.
on my regular road bike, i'm running a pro2race 23 up front and a 25
ultra Gatorskin out back.
the tri bike came with conti ultra race 19mm which were crap; harsh,
not grippy, flat-prone. given a choice, i'd go with the 24/25 mm on the
rear every time.
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