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http://lookcycle-usa.com/news/look-585-trade-up-program.html

Can Chas or someone maybe chime in on this? The website says,"Frames from any manufacturer will be valid for trade-in credit toward the purchase of a 585 Origin, Ultra, Optimum, or Elle from the 2009 range."

Does that mean they'll take ANY frame on a trade-in for a $500 credit towards a new 585? or is it up to the "participating LOOK dealer" to decide if the trade-in frame is worthy or not. For example, if someone wanted to trade-in an old, beat-up, department store frame, would it qualify for the $500 credit?
 

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???

The verbage seems pretty clear. Why would you read into it more than is stated? Any frame should do. C'dale had this type of program many years ago. I traded in a kid's steel frame that was trash. I certainly wouldn't trade in anything worth selling.
 

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Nothing. The trade up program is for 585s only.
Not what I was asking. I meant, I wonder what they'd give you if you traded in a 566 frame as my friend just bought one? Only $500 still?

This is just my luck as I just bought one a few months ago for $3000.00
This worries me a little. I hope Look is doing ok.
Maybe they're re-doing the 585? It would seem a little early in the year for that though.
 

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They aren't going to sell on the trade in frames to cover the discount, so it doesn't matter what you trade :) Agreed, dropping the price would be clearer, but then this thread would never have been started.
Gives an idea on the mark-up when they are happy to knock-off so much....
The 585 is a classic, there will surely be a market for a no-nonsense tube and lug frame without an ISP for a good few years yet!
 

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Lots of companies are doing this. Well...not exactly THIS, but similar deals. Specialized is for one. Look pedals alone will keep them in biznass. Give you a sense of their margins!

I told my wife the other day that I will make damn sure the next time we have an economic meltdown we are in much better financial health so I can take advantage of all the deals out there.
 

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Thanks for the heads up. I'm riding a 585, but knowing me, I probably will eventually crash and want another one, it is such a good frame. Probably they won't be available anymore then. I really should take advantage of this deal. I've done the same for shoes and saddles, buy extras, but never a frame, it is too expensive. But the 585 is so nice, maybe I should now?
 

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Hopefully if Look does replace the 585, ( I think we are getting way ahead of ourselves thinking like this), they will just "modify" and not completely get rid of the concept. The 585 Optimum saved my bacon as I need it's shorter top tube. I would have been all over a 595 if they had an Optimum in that. If that "option" goes away, I won't be on a Look anymore, and that will be a sad day for me.
Not to mention the price point, the normal seat-post, etc...
I noticed BMC has "permanently" lowered their prices on their machines as well, so it's not just Look. It's only a matter of time before the recession hits them all and keeps things in check.
 
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