I am in the market to buy my first road bike (I got the bug this past fall after renting road bikes to ride in bike-a-thons). I found a great LBS and have narrowed my choice down to either a Madone 5.2 vs. Serotta Fierte vs. Serotta Coeur d'Acier. I rode the the 5.2 and Fierte and was more partial to the Fierte's ride but the 5.2 was much more appealing on the eye (they both priced out about the same). The LBS also had a Serotta Coeur d'Acier frame that was a bit more exciting (red/white/blue) than the white or black choice of the Fierte (but upped the price by $500). Any advise would be appreciated.