Definitely noticed it. It's all to do with marketing $ as far as I am concerned.
Along the same lines... Is it just me or do you notice that any of the feeds you see from races (like on Versus network) will often show the makers on some bikes but not on others? Specialized, BMC and others all get plenty of "down tube air time" but Orbea gets very little by comparison. It's not just because the other makes are out in front more. I've seen several breakaways with the Euskatel guys placed well....still no "down tube time". Typically you might see an Orbea TT bike when a rider is in the gate.
I too am pleased with my Onix. I'm also one of those types that likes to have something different than the masses so I guess