According to Michelin the new Power Competition tires provides a 10-watt power gain compared with the Michelin Pro4 Service Course, which is equivalent to 85 seconds when traveling 35kph for 40km.

According to Michelin the new Power Competition tires provides a 10-watt power gain compared with the Michelin Pro4 Service Course, which is equivalent to 85 seconds when traveling 35kph for 40km (click to enlarge).​

The world's largest tire maker is throwing renewed resources at the bicycle arena. France's Michelin has announced a new line of high-performance road tires dubbed Michelin Power, which were developed at the company's tech center in Ladoux, France, and will be available for purchase starting April 1 (no fooling).

Michelin says the new rubber is the fruit of its extensive research and development expertise and features some of the company's latest technological breakthroughs. Development focus was placed primarily on rolling resistance, grip and resistance to puncture, along with ensuring even longer tire life than predecessor products.

The Power All Season is geared to crowd who likes to ride the road less traveled.

The Power All Season is geared to crowd who likes to ride the road less traveled (click to enlarge).​

The new line-up will consist of three tires, including the Michelin Power Competition, which is the fastest in the range and is designed specifically for racing. The Michelin Power Endurance is more of a training tire, with increased puncture resistance. And the Michelin Power All Season is, as the name implies, geared toward riding in the off-season when roads are more likely to be wet and strewn with puncture causing obstacles.

Read 10 Things You Need to Know about Michelin.

There is also a fourth tire, which will be available exclusively in North America. The Michelin Power Protection+ provides additional protection for rough terrain such as gravel roads and dirt paths.

Here's a full breakdown of the new tires that will be available in early April.

Here's a full breakdown of the new tires that will be available in early April (click to enlarge).​

According to Michelin the new Power Competition tires provide a 10-watt power gain compared with the Michelin Pro4 Service Course, which is equivalent to 85 seconds when traveling 35kph for 40km. Meanwhile, the Power Endurance, says Michelin, is up to 20 percent more puncture resistant than the Michelin Pro4 Endurance. And the Power All Season has 15 percent more grip than the Michelin Pro4 Grip.

RoadBikeReview has been invited to an exclusive Michelin tire testing session next month in Austin, Texas. We'll report initial impressions of these new tires soon after.

For more information, visit bike.michelinman.com/