Alize and Diablo from NeilPryde clearly impressed the judges as they were both awarded the coveted red dot. The red dot is an award for high design quality. Only products that clearly stand out from comparable products due to their outstanding design receive the sought after quality seal from the international jury.
"As always, our jury cast a very careful eye over the products submitted. Design quality has asserted itself clearly in the judging process, with genuine and new creative solutions also being rewarded. Both of these criteria are not just yardsticks for good design, but also for the potential for success on the market", says Professor Dr. Peter Zec, the initiator of the red dot design award. This year, designers and companies from 60 countries entered 4,433 products in the red dot award: product design.
The red dot design award
The red dot design award dates back to 1955 and is now the world's largest and most distinguished design competition. It breaks down into the three disciplines 'red dot award: product design', 'red dot award: communication design' and 'red dot award: design concept'.
You can get more information on the award here: www.red-dot.de/presse.