Any idea why?
Probably not name recognition so much as the IOC's arcane rules on branding.Yes, I was thinking they probably are S-Works level bikes re-branded for name recognition.
I gotta say... that's kinda cool.https://roadcyclinguk.com/gear/specialized-canyon-scott-merida-produce-custom-painted-bikes-rio-2016-olympic-games.html
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<section class="o-section o-section--2 " id="">"Specialized have gone one step further that the standard custom paintjob and developed a scheme which changes colour from red to yellow when the temperature hits 22 degrees, the average daily temperature in Rio in August. You can see how it works in the video below, from Namibia rider Dan Craven.
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</section>The paintjob has been applied to the three bikes to be used by Specialized riders at the Olympics: the Tarmac road bike to be used on Saturday by the likes of Dan Martin and Vincenzo Nibali, the Amira road bike to be ridden on Sunday by Lizzie Armitstead, and the Epic FSR mountain bike to be used by Peter Sagan when he swaps the road for dirt to contest the cross-country race on Sunday August 21."