Famed tire maker Pirelli is returning to cycling with a range of high performance tires designed for road bikes. The line will be on the market starting in September. The PZero name is meant to evoke Pirelli's iconic brand, which for over 30 years has been a symbol of high technology and high performance in the passenger car market.
The color code of the new Pirelli tires' tread also evokes PZero's language from Formula One: silver for road racing, red for the time trial and blue for the four seasons.
The new tires will be available online via an e-commerce site specially developed by the company, which aims to offer consumers digital services and tailor-made products.
For the new range of high-performance bicycle tires, Pirelli will use technological know-how from its years dedicated to competition. Outstanding performances in the world of four- and two-wheel drive, has led Pirelli to be the only supplier of F1 single-seaters since 2011. Plus, they are the longest tire supplier in the history of the Superbike World Championship and have been underneath 50 national and international championships around the world.
Pirelli has been a part of glorious cycling success stories in the past. At the first edition of Giro d'Italia (year 1909), the company was the partner of the event and 30 of the 49 finalists used the company's tires. Among the many famous cyclists that rode on Pirelli tires at the time was Fausto Coppi.
For more information head to veloworld.pirelli.com.