Emily Kachorek and Nicole Evans claim top-10 overall finishes

Pinos Altos, N.M. - May 2, 2011 - The first-year Primal/MapMyRIDE Professional Women's Racing powered by BH Bikes team claimed a second place overall general classification team finish and put two riders in the top 10 overall during last weekend's Tour of the Gila.

Emily Kachorek finished sixth in overall GC and Nicole Evans was 10th in the strong field of more than 50 professional riders. Primal/MapMyRIDE guest rider Kristen LaSasso also notched a second place finish in the race's second stage.

"The girls were fabulous and did great in this super hard race," said Primal/MapMyRIDE Team Director Susannah Gordon. "Emily worked hard in the breakaway during the road race on Sunday and it stuck to the finish. I was so proud of all the girls."

The Primal/MapMyRIDE team is divided for a stretch of racing that has riders competing across the country. This week, team members Megan Hottman, Tiffany Pezzulo, Liza Rachetto and Nicky Wangsgard are competing in the USA Crits Speed Week, a seven-race challenge that takes place across three states in the Southeast.

Meanwhile, Kasey Clark, Evans and Kachorek will be joined by guest riders Julie Emmerman and LaSasso at the Joe Martin Stage Race in Arkansas May 5-8.

The eight-member team aims to support professional women's cycling and create an avenue for better feedback on the development of women's specific technologies. BH Bikes is sponsoring the team with its women's specific Cristal road bike, a top-level road bike with geometry and sizing based on the company's European design experience, input from high-end bicycle retailers and fitters, and customer feedback. Team members also use SIDI's women's specific Genius 6.6 shoes, clothing from Primal's women's line, and will be involved in future product development with all of the team's sponsors.

Additional support of Primal/MapMyRIDE is provided by FSA, Nique, McDonald Audi, Retül, Reynolds, Smith Optics, and Vittoria as second tier sponsors. Third tier sponsors are Breeze Bars, Enzo's Cycling Products, Giro, OS Performance, Lizards Skins and Treads.com.

Over the course of the training season, team members will also be using the iMapMyRIDE smartphone application which tracks and broadcasts speed, distance, and heart rate to the team's group page on mapmyride.com and the team's home page. Cycling fans and potential racers will be able to learn from team members' training regimes by monitoring that data, reading team members' blog posts and interacting with them by using the site's social media tools.

For more information about Primal/MapMyRIDE Professional Women's Racing powered by BH Bikes, go to www.primalprowomensracing.com.

Photo: Primal/MapMyRIDE Pro Women's Team rider Nicole Evans pushes up a climb during the first stage of the Tour of the Gila. Photo credit Rob Narvaez/Gila Wilderness dot.com Photography

About Primal/MapMyRIDE Professional Women's Racing Team
Primal/MapMyRide Professional Women's Racing powered by BH Bikes consists of eight talented national-caliber bike racers. Formed in November 2010, the team's goal is to support and promote women's cycling through the use of women's specific products and access to the team using GPS-based social media. Cycling fans can follow and interact with team members at www.primalprowomensracing.com.

About MapMyRIDE.com
MapMyRIDE is the cycling specific website of the MapMyFITNESS, Inc. Currently headquartered in Denver, CO, MapMyFITNESS was founded in 2007 and operates a suite of websites and associated mobile applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. The MapMyFITNESS network of websites and mobile applications offers fitness enthusiasts the ability to track and store their daily running, cycling, walking or hiking routes in an online database. Users get access to a searchable database of routes across the globe, essential community-based health and fitness content, global event listings, unique online training tools and fitness calculators, and the means to easily share their activity with friends and family through social networks. The Company's iMapMy mobile applications use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to map out and record their daily fitness activities. For more information about MapMyFITNESS and its offerings, visit www.MapMyFITNESS.com/about_us.

About BH Bikes
BH Bikes capitalizes on a rich history of Spanish cycling and more than 100 years of setting performance standards in an industry inherently driven to innovate. Through a modern obsession with research, engineering, design and development, BH Bikes (www.bhbikes.net) has developed a specific line of higher-performance bicycles that are lighter, stiffer and more ergonomic than the competition. BH Bikes manufactured the first monocoque carbon frame weighing less than 800g, placing its frames among the lightest and most efficient in the world while also creating a new category-Ultralight Bicycles.

About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear (www.primalwear.com) has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.