Lizzie Armitstead captures the world road cycling championship in Richmond, Virginia (click to enlarge). Photo courtesy Specialized
Pro racer Lizzie Armitstead wrapped up her 2015 season in style, winning the the UCI World Cup in Plouay, France, and the world championship title in Richmond, Virginia. To celebrate, Specialized designed a custom painted Amira race bike that the Brit will ride throughout the 2016 season. Similar custom graphics have been created for the previous 11 Specialized-riding world champions.
"It is always so exciting and a privilege to design a bike for a champion," said Lauren Parenti, lead women's bike graphic designer. "Lizzie is super classy and her world champ bike should represent that, but it should also remind her how amazing and strong she was that day. It needs to be bold and timeless."
Here's a look at one very special Specialized bike.
Key spec includes a SRAM Red 22 drivetrain and Zipp carbon wheels and cockpit components (click to enlarge).
Specialized wanted Lizzie's bike to stand out and reflect her so they chose a white base as a nod to her classiness and help her stand out among the team's dark bikes and other riders (click to enlarge).
Triangles are very symbolic and have many meanings. In this case Lizzie's represent the unifying power of working together in solidarity, utilizing the strongest attributes (click to enlarge).
There's a fine rainbow flake in the paint to tie into the world champs rainbow stripes and bring the white base to life (click to enlarge).