What if it's a 120 mile race where no teams are allowed and they pit you against their own Team Discovery riders and you have to beat them? It sounds like it may cost to register, and proceeds will go to charity.
I'd be willing there is a way they will make sure you do NOT get on the team, and, if you do, you are more of an "honorary member" who wins a sponsored uniform and not an actual sponsorship?
Maybe they're for real though and they're pulling a Rousche(sp?) Racing Driver X televised stunt. I'm sure there's gimmicks involved.