Which thickness of Lizard Skin did you feel too squishy? It comes in 1.8mm (no padding at all), 2.5mm (minimal padding), and 3.2mm (too squishy for my liking) thickesses. Something there for everyone.Lizard skin was to squishy for me so I switched to Fizik. I'm pretty sure a tape that's a little more firm will be more durable but I don't leave it on long enough to find out. If you liked the feel of your lizard skin tape I'd say stick with it. $20-30 for 2.5 years of use sounds like a bargain to me.
Fizik Microtex wears like iron.
have gotten up to 2 years of use (~15K miles) even with white tape...the stuff cleans up nicely with just minimal effort. Murphy's Oil Soap works great on it...
the pic of the Liz Skins looks nasty, don't think I'd ever try that brand based on that...