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Effective immediately, Reynolds Cycling is offering a "Buy it Now" e-commerce option on www.ReynoldsCycling.Com. USA consumers will have the option of purchasing Reynolds Cycling wheels & accessories directly from the Reynolds website.

"After extensive consideration, we realized that not all of our potential customers have access to, or want to purchase Reynolds Cycling products via existing sales channels, so we decided to implement an e-commerce option, explained Dean Gestal, Reynolds Cycling CEO. "All of our Reynolds Cycling wheels & accessories will have our manufacturer's suggested retail pricing, so there should be no impact on dealer sales."

Jonathan Geran, head of US Sales & Marketing for Reynolds said "Our E-Commerce option in the USA will be the first step for direct-to-consumer web sales. Our goal for the E-Commerce element of our web site is to allow the consumer to choose their fulfillment location from our dealer database drop down menu. This will enable Reynolds Cycling dealers to earn margin and build a relationship with a consumer who purchases his wheels on line through Reynolds Cycling."

About Reynolds Cycling
Reynolds Cycling is an internationally renowned manufacturer of carbon composite and components. With the engineering and manufacturing of its sister company, MacLean Quality Composites, Reynolds has successfully defied industry preconceptions about how materials can be implemented in high performance cycling applications.

Reynolds is a proud official sponsor of ProTour teams:
AG2R-LA MONDIALE (France) & FOOTON-SERVETTO-FUJI (Spain)

For more information, please visit www.reynoldscycling.com.