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Ridley buys Eddy Merckx Cycles

4K views 4 replies 4 participants last post by  bikerjulio 
#1 ·
#3 ·
What it means is that Merckx gets to stay in business. I thought their marketing the past couple of years was very slick. I loved naming the bikes after significant Eddy Merckx races and victories. It sure doesn't sound like it helped sell bikes, at least in the US. 1500 bikes sold in a year is not good.
 
#4 ·
To me, it's just another plastic bike company anymore. I own a steel Corsa 01. It's too bad they can't keep making steel bikes. I bet they'd sell more than 1500 in the U.S. a year. They did a special run of 100 steel frames a few years ago, and they all got snapped up at pretty high prices. I get it that almost everyone wants carbon fiber bikes -- that's why virtually every bike company is doing business with big Chinese factories. What makes Eddy Merckx stand out from the herd anymore?
 
#5 ·
Next thing you know it will be fibreglass forks all round.
 
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