Denver, Colorado - Consumer Package Includes Over $450 of Product for $220! Rudy Project will officially launch the "Rudy Project Gear Deal" - their most daring and innovative promotion to date - in March 2009. This promotion will give dealers the opportunity to offer a $220 package that holds over $450 in value, making it an irresistible deal for consumers in today's economy.

"When I first proposed the idea of the 'Rudy Project Gear Deal' to friends and co-workers, their initial reaction was that it is an incredible deal, but too good to be true," exclaimed Paul Craig, President and Co-Founder of Rudy Project North America. "That's the idea! I wanted to create something that was too good to pass up and create excitement in the industry, given today's economic climate. I believe the 'Rudy Project Gear Deal' is the best deal out there and will give everyone the opportunity to utilize the best eyewear and helmets on the market and get people walking into dealers asking for Rudy Project."

With the intention to make this promotion viral among consumers, Rudy Project will be placing millions of four-page inserts in massive consumer magazines like Bicycling, VeloNews, BIKE and countless regional athletic papers including those within the National Sports Network. So, not only will consumer buzz be created at the grassroots level, but also through key advertisements within the largest recreation and competition publications in the industry.

The "Rudy Project Gear Deal" will surely prove to be infectious among all consumers, athletic or not. Here's how it works: for $220 the customer selects their favorite Rudy Project sunglass offered in the deal (choices are: Rydon, Rydon II, Noyz, Zyon, Sportmask Performance, Kerosene, Horus & Ekynox SX), they choose an additional set of core lenses (Sportmask Performance excluded), a NEW 2009 Slinger helmet and a t-shirt. In addition, this package also includes a Rudy Project bag, hat and neck-cord, to boot. Certain to be a crowd-pleaser, the "Rudy Project Gear Deal" is expected to multiply dealer sales by two or three times while increasing traffic into stores. With the amount of Rudy Project-branded gear included in this package, the athletic communities surrounding participating dealers will quickly become seeded with the words "Rudy Project" and have people coming to dealers asking for the brand and/or the promotion.

"Late last season, as the economic news was getting progressively bleak, every customer walking through our door was asking 'Where's the recession deal?'. Outside of your typical late-season clearance, there really wasn't anything jaw-dropping to offer," said David "Jake" Jacobson, Sales Manager of Turin Bicycles Ltd. in Denver, Colorado. "When my Rudy Project rep came by and told me about this promo, I was ready to sign the dotted line because the 'Rudy Project Gear Deal' is not only going to get people excited to buy, it will create traffic when there is no traffic to be had."

About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science, materials engineering and computer technology. Designed and produced in Italy, Rudy Project glasses have been distributed throughout the United States and Canada since 1998. We are known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to our unparalleled customer service standards, we pride ourselves on always being on the cutting edge of technological innovations for all of our products. Rudy Project uses two superior lens technologies: RP Optics™ and ImpactX™. Because our lenses are so durable, we offer the Replacement Lens Guarantee (RLG) - if a customer ever scratches our Rudy Project lenses, for whatever reason, they can replace the lenses for a nominal shipping & handling fee of $19.95. The leader in eyewear and helmets for cycling, triathlon, skiing, golf and tennis, Rudy Project has been a proud sponsor of many organizations including USATriathlon, U.S. Ski Team and U.S. Ski Patrol. Rudy Project has received countless prestigious awards including WIRED magazine's "Gadget Lab Top Pick" (Horus frame), Outside magazine's "Gear of the Year" award (2008 Zyon/ImpactX Photo Polarized and 2003 Maskeryna frames) and Men's Journal's "Breakthrough Award" and "Timeless Design Award" (Ketyum frame/Syton Supercomp TT Helmet). Rudy Project eyewear ranges from $140 - $350 (Helmets from $100-$300) and is available at premier cycling and sporting goods stores and eye care professionals throughout the U.S. and abroad. With men's and women's collections and a vast range of options, from high performance sport styles to fashionable frames for everyday wear, Rudy Project has something for everyone.

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