Utah-based direct-to-consumer bike seller Fezzari will plunge wheels first into the road disc arena in mid-summer 2014, releasing a disc-equipped full carbon tarmac tamer with thru-axles front (15mm) and rear (142x12).

The yet-to-be-named bike is on display in prototype fashion here at the Sea Otter Classic. Spec includes a full Ultegra 6800 drivetrain, Easton EC70 bars, stem and post, Reynolds Stratus Pro wheels, and 140mm rotors front and rear. Fezzari PR man Tyler Cloward says pricing is not finalized just yet, but he expects the bike to come in around the $3,000 range.

httpv://www.youtube.com/watch?v=UFOGroISm1cVideo: Fezzari Bicycles Marketing Manager Tyler Cloward offers up a Sea Otter sneak peek at their new road disc bike offering.

Cloward added that the Fezzari design team worked directly with Shimano to assure that chainline issues were non-existent with the wider-spaced rear hub. "We made sure that we got the chainstay lengths just right, and the way we are designing the rear drop-out there is no need for any funky spacers. Standard cranks will work," he added. "And of course we know from the mountain bike world the benefits in terms of handling, stiffness and steering that come with a thru-axle set-up."

The Fezzari road disc frame will be compatible with mechanical and electronic shifting systems thanks to a dual-plate set-up that can accommodate wires or cables. A new lay-up is claimed to have shed 200 grams from the frame. The seat tube measures 27.2, which helps smooth ride quality and sheds further weight. Fork/frame clearance is large enough for up to 28c tires for those who want to turn the bike into a true gravel grinder.

To alleviate concerns about the lack of face-to-face contact in the direct-to-consumer model, Fezzari utilizes a 23-point custom sizing and set-up process with all the bikes it sells where detailed measurements and precise fit specifications are dialed in before the bike ships to the consumer. You can learn more about that the custom program in this video.