Thanks for the clarifcation. That aligns with my experience in contacting SRAM – they told me to work directly with the retailer to resolve the warranty claim. Competitive Cyclist was fantastic with their customer service and the entire process was easy to follow, but they did require me to send photos of the damage, ask me to explain how it occurred and ultimately return the bars to them.No, this is not how it works. SRAM will not deal directly with the customer, they will only talk to/deal with the dealer. BUT...that really has nothing to do w/ how the claim is handled. Nearly all warranty claims are taken care of online through SRAM's b2b. SRAM then make a decision on how they're going to take care of the issue.
However, SRAM certainly relies on their authorized retailers to practice some discretion with their b2c relationship – i.e., being reasonably sure that the customer followed the terms and conditions of their warranty policy and used and maintained the product in a manner consistent with their intended application, before moving onto the b2b site to initiate a claim. That was the gist of my comment since the OP was asking about differences in warranties.