I agree they should be pretty exciting. Zipp leads the carbon / aero wheel market so the SRAM won't want to compete against its own brand. I expect the SRAM wheels to be aluminum clinchers which will compete in the Kysrium, Fulcrum segment. With SRAM's innovation, technology, design and styling they should be sweet. I'm hoping for a light, stiff, dependable, blingy clincher with as much aero benefit as Zipp's engineers can concoct. I know they won't be 404s but ever little bit helps.
Or maybe they can mill a Red wheelset / cassette combo with the rim, spokes, hub and cassette all machined from one aluminum billet. Now we're dreaming.