Strava’s CEO, Michael Horvath, has resigned, saying that “I have decided that Strava needs a CEO with the experience and skills to help us make the most of this next chapter”. The company says that “the search for Strava’s next
Strava’s CEO, Michael Horvath, has resigned, saying that “I have decided that Strava needs a CEO with the experience and skills to help us make the most of this next chapter”. The company says that “the search for Strava’s next CEO is underway”. While not listed in the letter, I’ve been told other members of the executive team are leaving as well, in a decision supported by the Strava board. Horvath will continue to serve as CEO until a replacement is found.
In terms of the resignation, Strava employees were notified of the decision a week ago. This followed a few rough months of news for the company. First Strava laid off about 15% of their employees in December, followed by multiple rounds of bad press after the company significantly increased prices without notifying customers.
At present, Strava has yet to notify their subscribers of their unilateral price changes (or the CEO change), though they are allowing folks to request a discount via customer service (more on that down below).
A PRICING UPDATE
For those following along at home, undoubtedly, a core reason for this decision being supported by the board was Strava’s aim to increase (or find) profitability. Those efforts have been met with significant resistance and cancellations in the wake of their pricing changes last month.
As noted above, Strava has yet to announce these policy/pricing changes to users via e-mail. Instead, users are only notified once they get within 30 days of their upcoming renewal date.
Without rehashing a previous post too much, many EU users have been upset at the different pricing levels for different EU counties – a stance that the EU says isn’t actually legal for online services such as Strava (given it doesn’t have a different media/product catalog as a company like Netflix would). As a result, some users have e-mailed Strava Customer service, asking why they should be paying significantly more than another EU member state directly next door.
Turns out, Strava customer service seems to agree in spirit, and is offering these users a 33% discount upon request: