Bianchi joins up with Alessio... ironically, one of the Alessio brothers is named... Celeste
Bianchi teams up with Alessio
Top Italian bike maker Bianchi, part of the Cycleurope group of companies, won't have its name up in lights as solo sponsor of a Division I team this year, but instead will co-sponsor the Alessio team, whose main sponsor is a Padua, Italy manufacturer of aluminium car wheels.
That might not sound like an obvious pairing, but we're talking about Italian companies here. Somewhere in the upper management of every major sponsor of cycling there's a bike racing fan, and at Alessio, it's the head man himself, Celeste Alessio.
"I have always been a great cycling fan, and ever since I was a little boy the Bianchi bicycles have attracted and fascinated me in a special way, for the reason that all the greatest cycling champions competed on Bianchi bikes," said Alessio at the recent Alessio-Bianchi team launch. "So, the possibility to see my name, my brother's name and the company name side by side with the great Bianchi logo was an exceptional opportunity. In fact, the development and innovation policy, and the constant investments in state-of-the-art technology, an essential element in the success of the Alessio brand and products on both national and international markets, go hand in hand with Bianchi's company philosophy."
Be the bike.