[nicensleazy]

Just wondered why Bianchi and Ducati have teamed up. Or, perhaps its just sales pitch!

 

[wim]

Mostly sales pitch.

Even with all the hype at this link, it comes down to the last sentence of the sidebar's second paragraph: "The result is a bicycle designed by Bianchi to celebrate the successes of Ducati Corse." OK, so it's a celebration. Why not.

http://www.bianchiducati.com/project.html

 

[hayduke1972]

Nothing new in the bicycle industry...Colnago and Ferrari have a partnership too. $16999 gets you this:

Many years ago GT and Harley Davidson had a partnership...So did Amp Reaserch and Mercedes Benz

 

[jmoryl]

Some years ago, Bianchi was actually owend by Piaggio, maker of Vespa scooters.

 

[nicensleazy]

I think its just a sales pitch. Those people who own Ducati's etc feel they should now buy a ducati cycle. Its a life styel thing, Ducati are very good at that. However, MV Agusta in still the number one name in lovely Italian exotica!

 

[carbon13]

apparently the bike is fantastic to ride
a job well done!