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Nothing new in the bicycle industry...Colnago and Ferrari have a partnership too. $16999 gets you this:



Many years ago GT and Harley Davidson had a partnership...So did Amp Reaserch and Mercedes Benz
 

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Discussion Starter #5
I think its just a sales pitch. Those people who own Ducati's etc feel they should now buy a ducati cycle. Its a life styel thing, Ducati are very good at that. However, MV Agusta in still the number one name in lovely Italian exotica!
 
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