Even with all the hype at this link, it comes down to the last sentence of the sidebar's second paragraph: "The result is a bicycle designed by Bianchi to celebrate the successes of Ducati Corse." OK, so it's a celebration. Why not.
I think its just a sales pitch. Those people who own Ducati's etc feel they should now buy a ducati cycle. Its a life styel thing, Ducati are very good at that. However, MV Agusta in still the number one name in lovely Italian exotica!
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