Keep it simple...
HENRY K said:
Wheels for a 200lb recreational/group/century rider. Bontrager or Custom Built Open Pros?
Once again, the RBR counselors go overboard with their advice.
Keep it simple. As a 200 lb. century rider, you need a strong, dependable wheel. Any good rim will do, just make sure it's good quality.
32 spokes per wheel will support your weight quite well. 36 will be stronger, but it really isn't necessary. The weight difference is negligible between the two spoke counts.
Go with 3x lacing front and back. You're a big boy and 3x lacing will maximaze the strength of the 32 spokes. This advice to go radial up front with 2x rear, etc. make me laugh. Why compromise the strength of the wheel (which equals the lifespan of the wheel) in order to save a few insignificant grams?
You will truly appreciate traditional spoke counts when you have a spoke break when you are out in the boonies.
And, I always advise long distance riders to avoid deep dish rims. You want a shallow rim that will allow for any valve length. That way, no matter how many flats you have on a long ride, anyone's inner tube will suffice to keep you moving forward.
One last word about "custom built wheel". Any LBS or internet provider can produce the wheel you need. It's not really "custom". More like "traditional".