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Bontrager wheels sold by Trek dealers

BATMAN said:
I'm looking for a front 650C Race X-Lite AERO.

Are all the Bontrager on price control?

Seems that every LBS that I have gone to are all selling at list price.
Bontrager is owned by Trek, so Bontrager wheels can only be bought at a local LBS that carries Trek products (Trek does not allow their products to be sold via mail order). I'm not certain (someone else correct me if I'm wrong), but I believe that Trek requires dealers to sell their products at specific pricing.
 

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Mark McM said:
Bontrager is owned by Trek, so Bontrager wheels can only be bought at a local LBS that carries Trek products (Trek does not allow their products to be sold via mail order). I'm not certain (someone else correct me if I'm wrong), but I believe that Trek requires dealers to sell their products at specific pricing.

You are correct on this. Trek controls the pricing so all of the dealers that carry Bontrager components should be the same price.
 

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wheelbuilder
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BATMAN said:
I'm looking for a front 650C Race X-Lite AERO.

Are all the Bontrager on price control?

Seems that every LBS that I have gone to are all selling at list price.
Keep looking on ebay. Bontrager wheels sell real cheap there.

-Eric
 
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