After seeing what happened to Peloton, I am not surprised. Zwift scrapped plans to sell its own trainer and lays off 150 folks working it. I still use Zwift when the weather is bad but not with the same enthusiasm I did a couple of years ago. Perhaps Zwift is past its peak.
Just two weeks ago Wahoo announced a round of layoffs to mitigate the dropping (or rather, normalizing) of indoor cycling hardware sales, and prior to that Peloton did the same. Now Zwift is following suit with a round of layoffs