Hmm. I've been looking at this photo for a while, as I've seen it posted everywhere the last few days. On the one hand, I like that there's another modern set to consider. But I'm not sure this is one I'd select if I wanted something new. I'm assuming price is going to be at least $50 more than Dura-Ace or Sugino 75 options (nothing to base that on other than knowing Phil components are typically costly).
I can't figure out the look they're trying to create here.
Chainring:
The chainring looks retro'ish, but not really. It's a bit noisy looking. The Phil etching is nice, and I'm glad they didn't color it in with red. It is certainly more interesting to look at than a Sugino or Dura-Ace chainring.
Spider:
This has the potential of being the most interesting component of the crank. It appears to be "flat" which is a characteristic the other mentioned cranks do not have. This certainly sets if heavily into the retro look. I would like to see a profile view. The other unique aspect is the taper then flute from the center to the chainring bolt area. It reminds me of the shape of many chainring tools. The also appear to have a slight bevel on the outside edge but that could be the photo tricking me.
Arms:
The red Phil is a nice touch. Also nice is that they didn't put it where your shoes will rub it off after a good amount of use. That's smart

I'd like to see the profile of these as well. I'm curious how thick it is on each end of the arm and how much it's tapered down. I'm not sure how I feel about the gold cover, I guess it's nice in that it's elegant bling without being distasteful.
My overall conclusion is that I would very much like to see these in person. One photo from one angle just doesn't tell the whole story.