Call Assos customer service after hours. Wait for the answering machine to say "Welcome to Assos, business hours are..." and you'll hear the correct pronunciation

 

You forgot Ass-oss. It's pretty much either that or Ass-ose surely.

UR-a-nus, Ur-AY-nus, tomAHto, tomAYto, let's call the whole thing off.

Just wear them and enjoy being part of Assos Girl's universe.

 

For American English pronunciation,

Vowels are long, emphasis on the first syllable. So, 7-like.

The weak second syllable can make the long O sound short U-ish in some dialects, or 8-like.

That's the real trick - in a certain sense, there's not a universally correct pronunciation, even for proper nouns.

"Boston" sounds very different in Boston than it does in Houston, but neither is right or wrong.

 

One big Huh?

 

"Throat Warbler Mangrove"

 

Alas that I cannot rep you again, sir!

 

Ass O's

 

I just avoid pronouncing things I am unsure of for bike gear by knowing what I want and just walking into the store and getting it without asking ! I guess that doesn't really help though.

 

Actually the correct pronunciation is: Stupidexpensive.

 

oh-vehr-pri-ssst

 

Stupidexpensive

oh-vehr-pri-ssst

Sure, some of their stuff is off-the-scale unless you absolutely need the very best and/or price is no object, but a pair of Assos F1 Unos are the single best bit of cycling clothing I've ever bought. Look out for sales and you can get them without breaking the bank.

 

No question. . .

Sure, some of their stuff is off-the-scale unless you absolutely need the very best and/or price is no object. . .

I bought a pair of their Zegho sun glasses, and they are the most optically superior sun glasses I have every worn. Worth every penny to me.

 

Ass-spensive.

 

Asplode.

it changed a bit when they introduced a carbon fiber weave fabric into some gloves.

 

A-so-comfy

 

In my non-american accent, I'd pronounce it UH-saw-s.

 

... Awe Zoooze

 

I use pronunciation #10.

AH-sose

 

A quick Google search tells me that I am correct.

From Competitive Cyclist:

Last things first: We've been selling Assos clothing since 2003 and for reasons unbeknownst to me I've bastardized the pronunciation of the brand since day 1. Lord knows how many people I've mal-educated by saying Ā-sos and I apologize for it. A public service announcement for those of you I've steered wrong: It's Ah-sos. Think tongue depressor. Ahhhhhhhhhhh. It took 3 days of hearing it spoken by natives before my brain's default setting entertained the change. Ah-sos. Ah-sos. Ah-sos.

 

That takes care of the leading "a" sound. But what about the stressed syllable? Is it "assos" or "assos".

 

 

The sequel to the movie "Meet the Fockers" has a scene with a little toddler who pronounces it perfectly

 

Thank You Professor Higgins...

But should Colnago, Campagnolo, Cinelli not be spoken in an english sentence for fear of appearing the poseur?

 

How the company pronounces it...



When I called the HQ in Switzerland, the voice of the automated system pronounces it similar to #10 but with a bit of a "-ah" at the end. Emphasis on the "soh".

"Ahh-soh-sah"

 

When I called the HQ in Switzerland, the voice of the automated system pronounces it similar to #10 but with a bit of a "-ah" at the end. Emphasis on the "soh".

"Ahh-soh-sah"

Oh those Italo-Swiss. I bet the voice sounds as sumptous as the announcer at the international airport in Rio de Janeiro.

 

Ass-pensiff

 

However Assos girl pronounces it is the way it should be pronounced. Hubba hubba.

 

Anybody else first ready the question as "Correct way to pronounce Asfos"?

 

Assos-dude is going to come kick your ass if you get the pronunciation wrong :nono:. He's kind of like MAMIL version the terminator:

View attachment 317754

And yes, I feel totally weird shopping for Assos bibs at work because of him.

 

How is the cycling clothing manufacturer "Assos" pronounced? I've heard it a few different ways:

1. Ass-ose
2. Ass-uss
3. Ass-oose (not ass-ooze!)
4. Uh-sose
5. Uh-suss
6. Uh-soose
7. Ay-sose
8. Ay-suss
9. Ay-soose
10. Ah-sose
11. Ah-suss
12. Ah-soose

Of these, I most commonly hear #1, #7, #8, and #12.

Winner Winner Chicken dinner